All websites start with a good design. My bet is on simplicity and user-friendliness. If a design needs explanation, it is not good enough.
A good web design is what gives life to the website, what makes users click, bookmark it or share it on social networks. I take the company image as a starting point, take into account usability considerations, combine colours, images and the general concept, ensure browser compatibility and a responsive website design in order to make a "sellable" product. Good web design sells anything – products, services, image, ideas. Subsequently, we take into consideration search and promotion engines' optimization. All these aspects need to be weighed in already in the shaping of the graphic concept. All components of the website need to work together in harmony towards sustaining your business.